- This Child Privacy & Safety Policy sets out details of our approach to child privacy and child safety on Pottermore, including how we protect the privacy and safety of children under the age of 13.
- This Policy includes details of the information we collect from children, how we use such information, our practices around disclosure of such information and how we avoid children’s personal information being made publicly available.
- See the end of this Policy for details of:
This Child Privacy & Safety Policy contains 7 sections. You can view each section by selecting the relevant link below:
Our child safety measures on Pottermore.com
Privacy and safety of children under the age of 13
Other types of information we collect and use
Reviewing or deleting a child’s account and personal information
Who else might collect or maintain children’s data?
Welcome to Pottermore, the digital home of the Harry Potter books (“Pottermore”). Pottermore includes an interactive online platform known as “Pottermore.com”, which is described in more detail in our Terms & Conditions (“Terms”), as well as an online eBook and digital audio book shop known as the “Pottermore Shop”. Pottermore is owned by Pottermore Limited (referred to as “we”, “us” or “our” as appropriate), a company established in England and Wales. Pottermore is currently available through the website at http://www.pottermore.com and https://shop.pottermore.com. We may also make Pottermore or other versions of it available through a number of digital channels or devices.
We strive to make Pottermore.com a fun, safe and secure platform for adults and children of all ages to use. When we refer to “adults” we mean people of at least 18 years of age (or 19 years for users resident in Canada, or 20 years for users resident in Japan). When we refer to “children” we mean people who are under 18 years of age (or 19 years for users resident in Canada, or 20 years for users resident in Japan). We also have special safeguards in place for children aged under 13. We understand that, as parents and guardians, you wish to ensure that your children can use websites on the internet in a way that allows them to interact with others responsibly and safely.
Children’s safety online is very important to us, and we are committed to safeguarding the personal information we collect from them through Pottermore. As a result, we have taken a number of measures to create a rich, engaging yet safe environment through which children can explore the world of Pottermore and the magic of Harry Potter and enjoy eBooks and digital audio books purchased from the Pottermore Shop.
This Child Privacy & Safety Policy forms part of our Privacy & Cookies Policy and sets out details of our approach to the privacy and safety of children on Pottermore. Some of the capitalised words that appear in this Child Privacy & Safety Policy are defined in our Terms. This Child Privacy & Safety Policy primarily relates to Pottermore.com. Please be aware that Pottermore’s ecommerce services, including the Pottermore Shop, are intended only for adults, by which we mean users of at least 18 years of age (or 19 years for users resident in Canada, or 20 years for users resident in Japan).
We may make changes to this Child Privacy & Safety Policy from time to time, as described in Changes to this Privacy & Cookies Policy.
OUR CHILD SAFETY MEASURES ON POTTERMORE.COM
We understand how challenging it can be to find out exactly how websites use children’s information and how important it is for any use of that information to be as transparent as possible. For this reason, we provide parents and guardians with this guidance which, together with the rest of our Privacy & Cookies Policy, informs you of what information we collect about your child, how we use it and the measures we take to protect your child, so please do read these policies carefully.
We have taken the following measures to protect all children:
- We provide all users with a username which does not contain any personal information.
- We only allow your child to register with Pottermore.com if you give them permission to use Pottermore.com.
- We only collect a limited amount of personal information from your child. Please see below and the rest of our Privacy & Cookies Policy for further details.
- We permit you to review any personal information that we have received from your child and to have it deleted or to request that there should be no further use or collection of that sort of information. You can make such a request by contacting us as described below.
- We will suspend your child’s access to Pottermore.com if, having logged on to your child’s Pottermore Account, you inform us that you do not wish to permit your child to use Pottermore.com. We will delete your child’s Pottermore Account (including any personal information collected from your child) within seven days of receiving your request.
What we don’t do:
- We do not make your child’s access or participation on Pottermore.com conditional on your child’s disclosing more personal information than is reasonably necessary for your child to enjoy the services we provide.
- We do not give out or display any information we collect about your child on Pottermore.com or any other website. We do not allow users to send messages to each other on Pottermore.com.
- We do not send any marketing messages to children under the age of 16, although we do send notifications when new things happen on Pottermore.com (when we launch a new potion for example). We will only send marketing messages to children aged 16 or older if they have confirmed to us that they are happy to receive such messages and have told us that they have obtained the permission of their parent/guardian.
- We do not use online behavioural advertising cookies on Pottermore.com. This means that we do not permit any third parties, such as ad networks, to collect information about children on Pottermore.com via online behavioural advertising. We may use online behavioural advertising cookies on the Pottermore Shop, which is not directed to children.
PRIVACY AND SAFETY OF CHILDREN UNDER THE AGE OF 13
We know how important it is for children of young ages to benefit from stronger controls and protections when using the internet. For this reason we take additional measures over and above those listed above, to make sure that children under the age of 13 are protected.
- In order for your under-13 child to enjoy the features and services that we provide, your child can choose to register with Pottermore.com by creating a Pottermore Account. We encourage you to take an interest in your child’s behaviour when using Pottermore.com. We will only allow your under-13 child to access Pottermore.com if we have received your consent to do so and checked with you that you have provided that consent. We will not store or use the limited personal information we collect from your under-13 child if you do not provide that consent. To help you through this process, we have explained below the steps of the process that will occur when your under-13 child wishes to register with and access Pottermore.com. This process is designed to protect the privacy of your child and to comply with applicable data protection and privacy law.
- The registration process begins when your child enters his/her date of birth during the registration process.
- If your child indicates that he/she is under 13 years of age, we will ask him/her to provide only his/her first name, his/her country of residence and a parent’s or guardian’s email address so that we can obtain the parent’s or guardian’s permission.
- We do not request any other personal information from children under 13 years of age.
- We will send you an email to the email address that your child provided to inform you that he/she has registered a Pottermore Account. This email will ask you to indicate electronically whether you consent to our collecting the personal information your child has provided to us for the purposes we describe in this guidance and in the rest of our Privacy & Cookies Policy and for your child to use and access Pottermore.com. The email will also contain:
- details of the types of personal information we have collected from your child and how we wish to use that information;
- our confirmation to you that we will not collect any further personal information from your child and that we will not use any of your child’s personal information that we have collected, unless we receive your permission to do so;
- instructions as to how you can provide us with your consent electronically and agree to our Terms on behalf of your child.
- If you indicate that you do not wish to provide your consent or if you do not respond to our email within seven days of receiving it, we will not allow your child access to Pottermore.com and we will delete any personal information we have collected from him/her.
- If you do provide your consent, we will allow your child access to Pottermore.com and electronically verify your consent.
- If your child attempts to change the parent or guardian’s email address associated with his/her Pottermore Account, we will contact you to obtain your consent to this change.
- We only use an under-13 child’s personal information for our internal purposes and to create and administer his/her account. Specifically, we use it:
- to verify the child’s age for the purposes of determining whether we need to seek parent/guardian consent for his/her use of Pottermore.com;
- to verify the child’s age to ensure that he/she only receives communications that are appropriate for his/her age; and
- to allow the parent or guardian to identify the child as the subject of a request by us for parent/guardian permission for him/her to access and use Pottermore.com.
- We do not enable any child to make his/her personal information publicly available on Pottermore.com or otherwise disclose personal information from children under 13. In particular:
- we do not allow any user to link his/her Pottermore Account with a social networking site such as Facebook.
- each user is provided with a user name that does not include personal information. This user name cannot be used for direct contact on the site.
If we make material changes to how we collect and use personal information from children under the age of 13, we will notify each parent/guardian by email in order to obtain consent for the new uses of the child’s personal information.
OTHER TYPES OF INFORMATION WE COLLECT AND USE
We aim to provide a number of features that help provide a more personalised experience to our users. To achieve this, we may collect a limited amount of non-personal information from your child. For example we may ask your child about which Harry Potter books and films he/she has enjoyed.
We also collect and share with third parties aggregated statistical data about visitors to Pottermore and their traffic patterns. This information does not personally identify any child. From time to time we may also collect further non-personal information; however, just to be clear, this is anonymous information that does not identify any child in any personal capacity.
REVIEWING OR DELETING A CHILD’S ACCOUNT AND PERSONAL INFORMATION
To review the personal information we have for your child and/or to delete that information, visit the “Account Settings” page of your child’s Pottermore account. You may review the information we have on file for your child, and you may delete your child’s account simply by pressing the “delete account” button on the page. Deleting your child’s account will also delete all personal information we have on file for that child seven days after the request, so that we will no longer use that information. You may also contact us via the information below if you need assistance deleting your child’s account.
WHO ELSE MIGHT COLLECT OR MAINTAIN CHILDREN’S DATA?
In order to provide our services we are assisted by a limited number of trusted third parties who provide us with the services that allow us to offer an enjoyable online experience. They help us with services such as operating, managing and administering the accounts and services provided to children through Pottermore.
The details of these third parties are as follows (but please note, for any enquiry relating to child privacy or child safety, the best thing to do is to contact us directly as described below under the heading contact us):
- eModeration Limited – The Media Village, 131-151 Great Titchfield Street, London W1W 5BB, UK, firstname.lastname@example.org, +44 (0)20 7873 2007.
- Sykes Global Services Limited – Calder House, 599 Calder Road, Edinburgh EH11 4GA, UK, email@example.com, +44 (0)131 458 6000.
- Sendgrid – 1401 Walnut, Suite 500, Boulder, CO 80302, USA, firstname.lastname@example.org, +1 877 969 8647.
In the course of providing their services, these service providers may collect and/or maintain personal information about children. We take steps to ensure that anyone dealing with children’s personal information has gone through careful checks, and that the identity of anyone coming into contact with any child’s information has been verified.
If you have any questions about the information in this Child Privacy & Safety Policy or would like further information, or if you have any concerns in relation to child privacy or child safety, please feel free to contact us:
By post: Pottermore Limited, Calder House, 599 Calder Road, Edinburgh EH11 4GA.
By email: You can send us a query by using the contact form available on the Pottermore.com home page.
By telephone (English language only): +1 877 803 5583. (Toll free in the USA. Calls made from outside the USA will be charged at standard international rates.)
Last updated: 13/05/2015